Head of Revenue Marketing

Alma is hiring!

About

At Alma, we are convinced that trade must be well balanced to be sustainable. Because finance has a key role in business, our mission is to put it back in its rightful place : at the service of merchants and consumers!

That’s why we create financial products that empower merchants to sell more, and help consumers purchase better products while never encouraging them to get over-indebted.

Our tech solutions are accessible to all, easy to implement, and that eliminate purchase friction.

For merchants, our instalment and deferred payment solutions are excellent ways of increasing customers' loyalty and satisfaction, as well as generating up to 20% extra sales revenues without any risk.

For consumers, the purchase experience is enhanced (4.8/5 on Trustpilot) and Alma helps them handle their budget easily. They pay later, Alma pays the merchants right away.

We are the leader in France, on track to win the European market on the (very) powerful Buy Now Pay Later (BNPL) industry, as we’re now processing payments in 10 European countries. Over the past 5 years, more than 16,000 active merchants have chosen Alma to be their innovative BNPL solution, and we have served over 5 million consumers.

The team has grown from 2 to 300+ people, we raised a €115M series C early 2022 to help us accelerate further and Alma is already part of the French Tech 120 ranking of the most promising French technology companies. And that's only the beginning.

Job Description

πŸ‘‰πŸ» The Revenue team’s goal is to drive sustainable growth, acquire customers and maximize customer lifetime value while establishing a repeatable, scalable revenue engine.

As the Head of Revenue Marketing, your role will be pivotal in leading the revenue marketing strategy to drive business growth on both French and international markets, align marketing efforts with sales objectives, and maximize ROI across all marketing channels.

About the mission

πŸ‘‰πŸ» Reporting to the VP Sales, you will be in charge of:

  • Lead and develop a high-performing revenue marketing team by setting a comprehensive marketing strategy, provide leadership and direction as well as overseeing their day-to-day activities and fostering a culture of excellence
  • Oversee, develop and execute revenue-focused operational marketing strategies from brand awareness, lead generation to retention & growth across all channels (paid, organic, events, etc.)
  • Engage Prospects and Customers by utilising community-driven approaches to effectively engage with prospects and existing customers.
  • Monitor, analyze, and report on the effectiveness of marketing campaigns, using data-driven insights to optimize performance.
  • Collaborate closely with Sales, AM and Product teams to align marketing strategies with overall business goals.
  • Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.

About you

πŸ‘‰πŸ» Some key skills we are looking for:

  • Business partnering: you are a marketing expert with a keen understanding of sales and AM challenges, enabling you to deliver tailored solutions to specific target audiences.
  • A relation builder: you are the go-to person for building strong relationships with a diverse range of stakeholders.
  • Impact-driven: you know how to prioritize your tasks, define key results to achieve, and focus on what matters most
  • Strategic Thinking: Strong strategic and analytical skills (you are a number person, data savvy and structured), with the ability to translate data into actionable marketing strategies
  • Project Management: Strong organizational skills and the ability to manage multiple projects simultaneously.
  • Technical Skills: Proficiency in marketing automation tools, CRM systems, and data analytics platforms.
  • Doer mindset: you are not afraid of taking responsibility and getting your hands dirty as we are still a growing organization

Your experience

  • You have at least 10 years of B2B marketing experience, with a focus on growth marketing.
  • You have a proven experience managing and developing a high-performing marketing team
  • You have a proven track record of contributing to revenue growth through integrated marketing initiatives
  • You have worked in an international and multicultural context, and you are fluent in both French and English

About the recruitment process

  • Visio call with a member of our Talent Acquisition team - 30 minutes
  • Visio call with Antoine (VP Sales) - 45 minutes
  • Case study presentation (at the office) and live feedback - 1 hour
  • Team fit - 1 hour
  • Optional - Visio call with company advisor - 30 minutes

Additional Information

  • Contract Type: Full-Time
  • Location: Paris
  • Experience: > 10 years
  • Possible partial remote